UX audit: why visitors leave your website
A UX audit reviews your website from your visitors’ point of view: user flows, content, mobile display and speed. It helps you understand why visitors drop off, and decide what to fix first. You receive a list of improvements, ranked by priority, before spending money on a redesign.
Warning signs
- your clients ask you questions whose answers are already on the site;
- you get visits, but few contact requests;
- visitors leave the site from the very first page;
- your clients tell you they couldn’t find the information;
- the site is hard to use on a phone.
None of these signs alone tells you what’s wrong. That’s exactly what the audit is for.
What we look at during an audit
- User flows. How many steps to request a quote, book or buy? Where does it get stuck?
- Content. Can people understand in a few seconds what you do, for whom, and why choose you?
- Page structure. Menus, headings, links: is it easy to find what you’re looking for?
- Screens. Readability, buttons, forms, error messages. We rely on recognized principles, like Nielsen Norman Group’s ten heuristics (NN/g).
- Mobile. Often the majority of visits, and often the least polished version.
- Your data. The most-visited pages, the ones people leave most, and the questions customer service keeps getting.
I also look at the offer, not just the screen: sometimes it isn’t the design that holds people back, it’s an offer that’s hard to understand.
Speed, with numbers
Google measures a page’s experience with three metrics, the Core Web Vitals. For a good experience, the main content should display in 2.5 seconds or less, the page should respond to an interaction in 200 milliseconds or less, and the layout should barely shift while loading (web.dev).
These numbers are visible in Google Search Console, page by page.
What you receive
A list of what can be improved, ranked by priority, with the problem, the reason and my recommendation for each point. When a recommendation is clearer as an image, I show it on a Figma mockup.
That way you know where to start, even if you make the fixes with your own team.
What comes next?
Sometimes a few fixes are enough. Sometimes the audit shows the site’s structure needs rethinking: that’s the start of a well-prepared redesign. Either way, you decide with full knowledge.
